LinkedIn Growth Hack #6 - How to find traffic-driving keywords for your business with BONUS.
By now, you must be dying to know that Tanvi how will I find these keywords that are relevant to my industry and brings traffic via organic methods i.e. $0 Ad spent.
I heard you my friend and I won’t keep you waiting anymore.
Also, just a warning, if you haven’t read my previous post i.e. LinkedIn Growth Hack #5 – Get found by your customers, then probably you’ll not be able to correlate and understand what I’m going to talk about in this hack. For your reference, you’ll find the link to that post in the first comment.
For this section, You need to analyze that what are the possible words or phrases for which your customers would be using to search for you. Put yourself in the shoes of your ideal customers and assume if they want your product or service which words or phrases they will use to find you.
For example, I help companies that are in B2B space generate High ticket ideal clients via LinkedIn. So my keywords are Lead Generation, B2B marketing, outbound prospecting.
Likewise, Identify and make a list of possible words or phrases that your target audience would be using.
Bonus: Don’t forget to check out your competitors profiles ;).
After you have made this list, search google adwords and one by one enter the possible keywords from the list.
I know, I know google adwords are for google ads, Seo, etc. But if you remember what I said in the previous post that Keywords in your LinkedIn profile acts like Seo on google. So why not leverage it? And that’s what growth hacking is all about.
By using Google adwords and entering the possible keywords from the list, You’ll be able to analyze and identify which are those keywords that most of your potential customers use to find you. Those keywords which have maximum reach and bring the most traffic. Not only this, My friend google adwords will also suggest you words or phrases that are similar to your possible keyword.
How smart it is, right?
Now, as you have identified traffic-driving keywords that are relevant to your industry so what are you waiting for?
Go ahead and leverage those keywords in your LinkedIn profile and don’t forget to use them smartly in each of the sections of your profile as told in the previous hack.
With that If you want us to do the research and find traffic-driving keywords relevant to your industry, scraping data from your competitors profiles, and leverage them correctly in your LinkedIn profile then you can drop a comment ‘ Done-for-me’ and I’ll Dm you.
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Here are some compelling reasons from data of LinkedIn Statistics for your business to include LinkedIn in your Digital Marketing Mix :
❏ LinkedIn Network currently has 310 Million Active Users
❏ Business Marketing on LinkedIn generates 277% More Leads on Average than those Engaged in Facebook Marketing alone.
❏ LinkedIn is Responsible for 80% of B2B Leads from social media platforms.
❏ 92% of Fortune 500 Companies Use LinkedIn.
Professionals in every business niche, at each level, view LinkedIn as a valid
source of networking opportunities, credible and useful information
This is a lot left on the table!
Yet businesses underutilize and misunderstand the power of LinkedIn. Consequently, its presence is merely left as an online representation of resume or to connect with existing people in Inbound Circle, which completely shut their eyes towards its Lead Generation Potential.
We at Leads ‘N Latte Help Ambitious Businesses to Leverage LinkedIn and Email platforms at its full potential to target & engage your untapped ideal leads and increase your ROI.
Yes, We recommend using LinkedIn Sales Navigator Professional.
It is a social selling platform by LinkedIn that provides an array of features, a powerful set of search capabilities, improved targeting and most importantly it removes the barrier of limiting 200 approx profile visits in a month. So we are able to leverage all the capabilities which help you to reach the right decision makers and build trusted relationships.
No, there are no long term agreements and boundations.
We offer flexible monthly rolling contracts because we believe in customer satisfaction and mutual benefit.
Absolutely yes, all the content and Messages we would be Sending will be first Reviewed and Approved by you.
All the Strategies, Methods Pertaining to your Lead Generation Campaign will be Customized According to your Preferences and Approach.
We Refuse to Rely on ‘Spray and Pray’ approach(send messages/mails out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray) – without setting up metrics, such as conversion tracking, to measure campaign success and ROI)
Our Team Crafts and Sends Messages & Mails that are Hand Curated (not automated) by our Expert Copywriters to your Targeted Audience on Your Behalf.
Normally the Acceptance Rate of such Personalized Scripts is much Greater than a Pool of Automated Messages which are Prone to get much Ghosted
Throughout the campaign, whenever any of your prospect shows serious interest in your product/ service offering you will be immediately notified via email so that you can connect with them without loosing heat of the Lead. If requested you can also avail notifications via whatsapp.
It is also noticed if you engage with Lead within 24hours then it’s convertibility and customer experience increases.
Also, we provide well-managed Leadsheet which contains deep insights about the campaign which provides utmost transparency. Weekly strategy calls will also be held to analyze the data, discuss the campaign performance, stratigies to find scope of growth and it’s implementation for best results.
Leads ‘N Latte has launched hundreds of campaigns, which has allowed us to analyze mass amounts of performance data.
Our recent clients are achieving 40-50 qualified leads including D2C clients, collaborations and projects in 90 days. All with $0 Ad spend. These results might vary depending on your service offering and your target audience.
Often we notice, some of the competitors claim to send 1000s of connection requests per day on your behalf. Tempt as an opportunity to interact with more people, you end up in LinkedIn jail- suspension of account.
We at Leads ‘N Latte send 400 connection requests per month (approved limit) to your most desirable prospects according to your ideal buyer persona.Besides connection request you can also leverage the power of 60 Inmails which lands directly into your ideal prospect’s inbox.
So no chances of getting your account suspended by LinkedIn.