LinkedIn Growth Hack #5 - Get found by your customers 😲
Your Dream Customers are SEARCHING FOR YOU on LinkedIn and if you haven’t mentioned relevant Keywords in your profile then my friend you are losing a ton of leads in the hands of your competitors.
Think of Keywords on LinkedIn like Seo on google. The more relevant keywords you add more will be the quality and quantity of traffic on your LinkedIn profile.
Your profile will Rank in the first few pages when your prospect searches for someone in your industry and then what?
It provides you with more opportunities to close deals with qualified prospects.
What in the world could be easier than that?
Now let’s talk about where to mention these Keywords.
This is one of the most crucial steps in your LinkedIn profile optimization.
One of the important areas where you can mention is in your Title.
For example, if you are a SAAS company and you provide AI-powered software to agencies, so your keyword could be AI-powered software and you can mention in your title – ‘ Helping agencies in digital transformation through AI-powered software solutions.’ So that whenever someone searches for an AI-Powered software company, your profile displays in front.
Other important places where you can mention the keyword are the Experience section, Top 3 Skills, Licenses & Certifications.
In the About section/ Summary try to use the keyword as many times as possible but please don’t go crazy. Don’t blindly mention keyword 1, keyword 2, keyword 3 and annoy the reader. Form meaningful sentences and spread them across the section.
Now at a super high level, you can also ask your clients to add those keywords while writing recommendations on your profile.
With this, you will smartly leverage each and every part of your profile and get found by your prospects.
Now, the next big question is ‘ Tanvi, I understood the importance of adding keywords on my profile but how should I find these?
Well, my friend, I’ll reveal them in my next growth hack, and not to keep you waiting so long I’ll post it this Friday i.e day after tomorrow.
If you want us to do the research and not only find traffic-driving keywords relevant to your industry but also leverage them correctly in your profile then you can drop a comment ‘ Done-for-me’ and I’ll Dm you.
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Here are some compelling reasons from data of LinkedIn Statistics for your business to include LinkedIn in your Digital Marketing Mix :
❏ LinkedIn Network currently has 310 Million Active Users
❏ Business Marketing on LinkedIn generates 277% More Leads on Average than those Engaged in Facebook Marketing alone.
❏ LinkedIn is Responsible for 80% of B2B Leads from social media platforms.
❏ 92% of Fortune 500 Companies Use LinkedIn.
Professionals in every business niche, at each level, view LinkedIn as a valid
source of networking opportunities, credible and useful information
This is a lot left on the table!
Yet businesses underutilize and misunderstand the power of LinkedIn. Consequently, its presence is merely left as an online representation of resume or to connect with existing people in Inbound Circle, which completely shut their eyes towards its Lead Generation Potential.
We at Leads ‘N Latte Help Ambitious Businesses to Leverage LinkedIn and Email platforms at its full potential to target & engage your untapped ideal leads and increase your ROI.
Yes, We recommend using LinkedIn Sales Navigator Professional.
It is a social selling platform by LinkedIn that provides an array of features, a powerful set of search capabilities, improved targeting and most importantly it removes the barrier of limiting 200 approx profile visits in a month. So we are able to leverage all the capabilities which help you to reach the right decision makers and build trusted relationships.
No, there are no long term agreements and boundations.
We offer flexible monthly rolling contracts because we believe in customer satisfaction and mutual benefit.
Absolutely yes, all the content and Messages we would be Sending will be first Reviewed and Approved by you.
All the Strategies, Methods Pertaining to your Lead Generation Campaign will be Customized According to your Preferences and Approach.
We Refuse to Rely on ‘Spray and Pray’ approach(send messages/mails out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray) – without setting up metrics, such as conversion tracking, to measure campaign success and ROI)
Our Team Crafts and Sends Messages & Mails that are Hand Curated (not automated) by our Expert Copywriters to your Targeted Audience on Your Behalf.
Normally the Acceptance Rate of such Personalized Scripts is much Greater than a Pool of Automated Messages which are Prone to get much Ghosted
Throughout the campaign, whenever any of your prospect shows serious interest in your product/ service offering you will be immediately notified via email so that you can connect with them without loosing heat of the Lead. If requested you can also avail notifications via whatsapp.
It is also noticed if you engage with Lead within 24hours then it’s convertibility and customer experience increases.
Also, we provide well-managed Leadsheet which contains deep insights about the campaign which provides utmost transparency. Weekly strategy calls will also be held to analyze the data, discuss the campaign performance, stratigies to find scope of growth and it’s implementation for best results.
Leads ‘N Latte has launched hundreds of campaigns, which has allowed us to analyze mass amounts of performance data.
Our recent clients are achieving 40-50 qualified leads including D2C clients, collaborations and projects in 90 days. All with $0 Ad spend. These results might vary depending on your service offering and your target audience.
Often we notice, some of the competitors claim to send 1000s of connection requests per day on your behalf. Tempt as an opportunity to interact with more people, you end up in LinkedIn jail- suspension of account.
We at Leads ‘N Latte send 400 connection requests per month (approved limit) to your most desirable prospects according to your ideal buyer persona.Besides connection request you can also leverage the power of 60 Inmails which lands directly into your ideal prospect’s inbox.
So no chances of getting your account suspended by LinkedIn.